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EQUALS Collective

(initiated and led by Andrea Kulunčić; the other members wish to remain anonymous)

EQUALS – FOR THE ACCEPTANCE OF DIVERSITY

EQUALS – FOR THE ACCEPTANCE OF DIVERSITY
EQUALS Collective (ISTE) is a group of women from Zagreb of various ethnic, religious, racial and sexual identities. The aim of their activity is directing attention to the presence of discrimination in Croatian society, and raising awareness on the importance of acceptance of diversity. The collective was initiated and it is led by a visual artist Andreja Kulunčić, the other members wish to remain anonymous.
The work of the EQUALS Collective comprises a series of posters, billboards and animations that sensitise attitudes to women of diverse ethnic, religious, racial and sexual affiliations.
Through a series of workshop meetings, the members of the EQUALS Collective defined the basic problems they meet at an everyday and institutional level, the results of discriminatory behaviour and discriminatory legislation: fear of going through certain parts of the city because of their skin colour or religious emblems (the hijab), embarrassment at using their own language (Arabic), the inability of a same-sex couple to adopt a child and difficulties in being granted asylum. Together the members of the collective devise a public campaign in which they speak in the first person about these problems. When these problems are spoken out in public, in an animated video shared on social networks or in posters in city light boxes and on billboards, they cease to be the problems of a given person or a group of people, but are manifested as symptoms of collective identities.
Posters Animation
isteonline.wordpress.com youtu.be/a-rc38-Jaws
Authors: EQUALS Collective (initiated and led by Andreja Kulunčić; the other members wish to remain anonymous) / Poster design: Dejan Dragosavac – Ruta / Photos: Ivan Posavec / Director and animation: Vedran Štefan / Editing: Maida Srabović / Sound Design and Mix: Ivan Mihoci / Music: Žen / Text: Irena Bekić / Photo documentation: Ivo Martinović /
Sponsors of citylight and billboard spaces in Zagreb: Zagreb plakat / P.I.O. / Arto

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