*1979 in Bucharest, Romania, lives in Bucharest.
Vlad Nancă was born ten years before the revolution against the dictator Nicolae Ceauşescu. He studied there at the National University of Arts. The artist utilizes social networks to create a broad forum for contemporary Romanian art. The extensive network around the blog http://bukresh.blogspot.com contains many articles by Vlad Nancă. He was a cofounder of 2020, an Internet community that was active between 2003 and 2008 and promoted Bucharest as the epicenter of contemporary art for the year 2020. On this website he describes himself with a healthy dose of humor: "Highly praised family man. 2020 procreator and art provocateur, pushing us into the unsettling ways of the future." Another website, http://made-in-romania.blogspot.de/, documents the rapid changes in the Bucharest cityscape.
Contemporary art is playing a key role in developing social structures, facilitating freedom of expression, and integrating these into a democratic process in many former Eastern blocs. Many young artists lived in the times of socialism, the world of their parents, and then watched it collapse in a matter of months.
The resulting complex process of renewal, learning new values and new ways of behaving and understanding the structures and processes of a free-market economy, juxtaposed against the values of their parents’ generation is a source of inspiration for many artists.
Everyday objects are diverted from their intended use and led towards a new destiny and surrounding. This is how a bucket becomes a flower pot. With the buckets Vlad Nanca playfully continues the idea of readymades.
It is not always, what it seems to be. Vlad Nanca's flower pots resemble the leftovers of yoghurt and creamcheese and similar products. Who would guess that those pots are made out of ceramic and the logos and advertising are all carefully handpainted after the original? That each pot is a result of perfect craftmanship and a very fragile object. The artist is playing with our perception and turns the concept of readymade upside-down. All pots are for 'Smantana' – a kind of frech cheese or curd. In communist time, there existed only the product itself, not today there are dozens of different brands for nearly the same product.
The rapid changes of the last few years, the adoption of new values, and the increased freedom and choice in the consumer market also triggered contradictory feelings of uncertainty and irritation. Vlad Nancă highlights this with the juxtaposition of two black and white photos: 'I love shopping'. We see the artist as he enters a shop. The lettering over the entrance of the food chain reads 'Angst'; this identifies the ambiguous theme.
The slide projection '30 Years of Social History', which is played on DVD, includes images of the Romanian Dacia 1300 automobile against the background of the typical socialist cityscape. Nearly two million of these Romanian 'Volkswagen' were made from 1969 to July 21st, 2004 (when production was ceased). The car was a key factor in shaping the image of Romanian towns and, with its minimal changes to technology and design over such a long period, became a manifestation of the socialist planned economy and stagnation.